Art director & designer based out of Toronto

2020 Out of Office – A Twitter thread I began in 2015 documents office chairs found in obscure settings. This set the foundational concept for a short film. Agency: Public office

Deliverables

Short Film

Merchandise

Role

Art Direction

Design

A Twitter thread I began in 2015 documents office chairs found in obscure settings. This set the foundational concept for a short film. Agency: Public office

2022 Starbucks Canada – Tackling the barriers to customization at Starbucks, this campaign educates on modifiers and encourages customers to find their perfect drink through a series of TV spots. Currently in market nationally. Agency: Public office

Deliverables

TV Spot Series

Role

Art Direction

Tackling the barriers to customization at Starbucks, this campaign educates on modifiers and encourages customers to find their perfect drink through a series of TV spots. Currently in market nationally. Agency: Public office

2021 Aira – A connection, a moment, an embrace. Aira is a wellness brand emphasizing the moments in between. Agency: Cartel

Deliverables

Brand Identity

Role

Design

A connection, a moment, an embrace. Aira is a wellness brand emphasizing the moments in between. Agency: Cartel

2021 Matcha Dive – Leaning into the ceremonial nature of matcha, each step of the process is highlighted within the packaging system through abstract visuals. Agency: Cartel

Deliverables

Packaging

Role

Design

Leaning into the ceremonial nature of matcha, each step of the process is highlighted within the packaging system through abstract visuals. Agency: Cartel

2021 Sonos – Redesigned the retail experience for wholesale buyers across 10+ stores in North America and Mexico. Agency: Public office

Deliverables

Retail Experience

Photography

Role

Art Direction

Design

Redesigned the retail experience for wholesale buyers across 10+ stores in North America and Mexico. Agency: Public office

2020 Everist – Featured in Vogue, Forbes and more in its launch year alone, Everist is the first of its kind; a waterless shampoo and conditioner that has set a new pace in the category. Agency: Public office

Deliverables

Brand Identity

Packaging

Photography

Role

Art Direction

Design

Featured in Vogue, Forbes and more in its launch year alone, Everist is the first of its kind; a waterless shampoo and conditioner that has set a new pace in the category. Agency: Public office

2021 @knuudes – I couldn’t stop knitting so I created knuudes, just for fun.

Deliverables

Product

Brand Identity

Role

Concept

Design

I couldn’t stop knitting so I created knuudes, just for fun.

2021 Starbucks Canada – A range of photoshoots including product and lifestyle, focused on taking cues from American assets and adapting them to suit the Canadian market. Agency: Public office

Deliverables

Campaigns

Role

Art Direction

A range of photoshoots including product and lifestyle, focused on taking cues from American assets and adapting them to suit the Canadian market. Agency: Public office

2020 Boobie Billie – My goddogter was launching a brand and I said bb, let me help you. With over 280k followers, Boobie World launched without a hitch.

Deliverables

Brand Identity

Role

Design

My goddogter was launching a brand and I said bb, let me help you. With over 280k followers, Boobie World launched without a hitch.

2021 Hudson's Bay Company – The Nostalgia Project campaign captures the essence of 90’s culture, designed to engage HBC’s millennial and gen Z customers. Agency: Public office

Deliverables

Campaign

Video & Still

Role

Art Direction

Design

The Nostalgia Project campaign captures the essence of 90’s culture, designed to engage HBC’s millennial and gen Z customers. Agency: Public office