Art director & designer based out of Toronto

2020 Out of Office – A Twitter thread I began in 2015 documents office chairs found in obscure settings. This set the foundational concept for a short film. Created at Public office.

Deliverables

Short Film

Merchandise

Role

Art Direction

Design

A Twitter thread I began in 2015 documents office chairs found in obscure settings. This set the foundational concept for a short film. Created at Public office.

2022 Starbucks Canada – Tackling the barriers to customization at Starbucks, this campaign educates on modifiers and encourages customers to find their perfect drink through a series of TV spots. Currently in market nationally. Created at Public office.

Deliverables

TV Spot Series

Role

Art Direction

Tackling the barriers to customization at Starbucks, this campaign educates on modifiers and encourages customers to find their perfect drink through a series of TV spots. Currently in market nationally. Created at Public office.

2021 Aira – A connection, a moment, an embrace. Aira is a wellness brand emphasizing the moments in between.

Deliverables

Brand Identity

Role

Design

A connection, a moment, an embrace. Aira is a wellness brand emphasizing the moments in between.

2021 Matcha Dive – Leaning into the ceremonial nature of matcha, each step of the process is highlighted within the packaging system through abstract visuals.

Deliverables

Packaging

Role

Design

Leaning into the ceremonial nature of matcha, each step of the process is highlighted within the packaging system through abstract visuals.

2021 Sonos – Redesigned the retail experience for wholesale buyers across 10+ stores in North America and Mexico. Created at Public office.

Deliverables

Retail Experience

Photography

Role

Art Direction

Design

Redesigned the retail experience for wholesale buyers across 10+ stores in North America and Mexico. Created at Public office.

2020 Everist – Featured in Vogue, Forbes and more in its launch year alone, Everist is the first of its kind; a waterless shampoo and conditioner that has set a new pace in the category. Created at Public office.

Deliverables

Brand Identity

Packaging

Photography

Role

Art Direction

Design

Featured in Vogue, Forbes and more in its launch year alone, Everist is the first of its kind; a waterless shampoo and conditioner that has set a new pace in the category. Created at Public office.

2021 @knuudes – I couldn’t stop knitting so I created knuudes, just for fun.

Deliverables

Product

Brand Identity

Role

Concept

Design

I couldn’t stop knitting so I created knuudes, just for fun.

2021 Starbucks Canada – A range of photoshoots including product and lifestyle, focused on taking cues from American assets and adapting them to suit the Canadian market. Created at Public office.

Deliverables

Campaigns

Role

Art Direction

A range of photoshoots including product and lifestyle, focused on taking cues from American assets and adapting them to suit the Canadian market. Created at Public office.

2020 Boobie Billie – My goddogter was launching a brand and I said bb, let me help you. With over 280k followers, Boobie World launched without a hitch.

Deliverables

Brand Identity

Role

Design

My goddogter was launching a brand and I said bb, let me help you. With over 280k followers, Boobie World launched without a hitch.

2021 Hudson's Bay Company – The Nostalgia Project campaign captures the essence of 90’s culture, designed to engage HBC’s millennial and gen Z customers. Created at Public office.

Deliverables

Campaign

Video & Still

Role

Art Direction

Design

The Nostalgia Project campaign captures the essence of 90’s culture, designed to engage HBC’s millennial and gen Z customers. Created at Public office.